Profile Informations

Login Datas

or login

First name is required!
Last name is required!
First name is not valid!
Last name is not valid!
This is not an email address!
Email address is required!
This email is already registered!
Password is required!
Enter a valid password!
Please enter 6 or more characters!
Please enter 16 or less characters!
Passwords are not same!
Terms and Conditions are required!
Email or Password is wrong!

Amazon Scores Touchdown In Hilarious Echo Super Bowl Ad Featuring Wise Cracking Celebrities In Place Of Alexa


Amazon has a history of releasing some rather hilarious Super Bowl commercials, and this year is no different. Amazon’s Alexa AI voice assistant is at the forefront of this year's commercial, and in this case, the digital voice assistant seems to have lost her voice.

Amazon's energetic CEO, Jeff Bezos, is visibly concerned about losing one its most famous stars and inquires if any potential voice actors have been lined up as a replacement. After a half-hearted confirmation that Amazon has a rather deep bench of voice talent, the commercial starts cranking up the laughs.

We won't give away the rather humorous bits that follow, but we will say that Gordon Ramsey makes heckles with his typical foul-mouth commentary and brutish, condescending behavior. There's also a rather cringe-worthy appearance by actress Rebel Wilson and extended footage from Cardi B. But perhaps the icing on the cake is when acting legend Sir Anthony Hopkins appears on screen.

[embedded content]

While the cameos from famous celebrities are noteworthy, and Alexa is mentioned throughout, Amazon also uses the commercial to highlight its latest lineup of Echo devices, including the Echo Dot, Echo Show, Echo Spot, and second gen Echo. Overall, it's a well thought out ad that will garner more than a few laughs from Super Bowl viewers.

According to the latest analysis by Consumer Intelligence Researcher Partners (CIRP), Amazon's Echo family holds a commanding 69 percent share of the AI smart speaker market. Google had an incredible Q4 with its Google Home counterparts, and now accounts for 31 percent of the market. CIRP estimates that there are 32 million Echo devices installed in American households, while Google Home sits at less than half of that number with 14 million.

If 2017 is any indication, we should see even stronger growth in the sector during 2018.

Go to Source