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The latest chatter lines up with an announcement AMD made in April when the company said it was sponsoring the Scuderia Ferrari F1 as part of a multi-year partnership. As part of that partnership, AMD's logo is plastered on the nose of the SF71H F1, as well as on the arm of the pit crew and official trucks. In addition, AMD said it was making available its technology portfolio to Scuderia Ferrari.
"The AMD passion for high-performance computing products perfectly matches with Scuderia Ferrari’s dedication to high performance racing leadership," said John Taylor, chief marketing officer at AMD. "Scuderia Ferrari is a world class innovator and brand. We are excited to partner with them in linking our high performance brands to accelerate the strong momentum around our products."
Other details of the event are not yet known, including how Ferrari might figure into the equation beyond a prominent partner to kick things off. One possibility is that AMD could announce an automotive product. More likely, however, Ferrari being part of the event will be a marketing play to underscore the raw horsepower of AMD's second generation Threadripper CPUs, and to bill them as luxury high end desktop (HEDT) chips.
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