Are you craving Chinese take-out? Hungering for a hamburger? You no longer need a slew of third party apps to get some apps to your door. Users will now be able to easily order food from Google Assistant, Maps, and Search.
Participating restaurants will have an “Order Online” button, if a user searches for them through Google Maps or Google Search. The customer will then be able to choose menu items, select delivery or pick-up, and make a payment with Google Pay. Users can also order food through Google Assistant on iOS or Android devices. You will simply need to say “Hey Google, order food from (insert restaurant.)"
Google will also be able to get to know your restaurant and dish preferences. After a few orders, you can ask your Google Assistant to reorder your go-to meals from your favorite restaurants. You will need to state, “reorder food from (insert restaurant)” and Google will pull up a list of your past orders to choose from.
The new feature was partly inspired by Google Product Manager, Anantica Singh. She remarked, “When I was pregnant with my son last year, my cravings were completely overpowering. Lucky for me, I didn’t have to jump into the car and go to my favorite restaurants to get my fill...Starting today, we’re making it even easier to get food delivered to your doorstep.”
Google has partnered with food delivery services such as DoorDash, Postmates, Deelivery.com, Slice, and ChowNow. At the moment, this feature is only available in the United States. Google hopes to add more delivery partners and restaurant options soon.
This is not the first time that Google has dabbled in food delivery services. In 2018, Google tried to connect businesses and brands with Android users through RCS multimedia text messages. Restaurants could send out coupons, updates about new products, and delivery tracking information.
Google is now also encouraging users to upload photos of restaurant dishes to Google Maps. The dishes that are shared by users are displayed in Material theme cards that have a picture and links to additional reviews and images if available. Users can even suggest edits if something about the item is incorrect. This feature is relatively new and it is unclear when it will be available to all users. Everyone needs to eat and Google seems eager to provide useful services.