"Verified SMS for Messages, rolling out today in a number of countries, will help you confirm the true identity of the business that’s texting you. The feature works by verifying, on a per-message basis, that content is sent by a specific business. When a message is verified—which is done without sending your messages to Google—you’ll see the business name and logo as well as a verification badge in the message thread," Google explains.
This requires participation from companies, so it will take some time for this to be truly useful on a widespread basis. That said, a few brands have already signed up, including 1-800-Flowers, Banco Bradesco, Kayak, Payback, and So-Fi. Google says more businesses are signing up every day to use Verified SMS.
How To Enable Verified SMS In Android To Protect Against Text Spam And Phising
Google is going with a staggered roll out of this potentially handy feature. It is available right now in nine countries, including the United States, India, Mexico, Brazil, the United Kingdom, France, Philippines, Spain, and Canada. More will be added soon.
To enable it, follow these steps...
- Fire up the Messages app on your Android phone
- Go into Settings (tap the three-dot menu)
- Tap on Verified SMS
- Enable Verify business message sender
Once enabled, you can be better protected against scams and spam, and can also help Google improve detection.
"In addition to verifying the businesses sending you messages, we are working on protecting you from spam in Messages.
With Spam protection for Messages, we warn you of suspected spam and unsafe websites we’ve detected," Google says.
When Google thinks you're being hit with a spam message, it will post a warning in Messages. You can then tap on Report not spam or Report spam, which will help Google improve its spam detection model.