Europe's top court has ruled that Google does not have to apply the right to be forgotten globally.
It means that firm only needs to remove references to articles and other material from its search results in Europe - and not elsewhere - after receiving an appropriate request.
The ruling stems from a dispute between Google and France's privacy regulator CNIL.
In 2015, the authority ordered the US firm to globally remove links containing damaging or false information about a person.
The following year, Google introduced a geoblocking feature that prevents European users from being able to see delisted links.
But it resisted censoring search results for people in other parts of the world. And the firm challenged a 100,000 ($109,901; £88,376) euro fine that CNIL had tried to impose.
Google had argued that the obligation could be abused by authoritarian governments trying to cover up human rights abuses were it to be applied outside of Europe.
The tech firm had been supported by Microsoft, Wikipedia's owner the Wikimedia Foundation, the non-profit Reporters Committee for Freedom of the Press, and the UK freedom of expression campaign group Article 19, among others.
ECJ adviser Maciej Szpunar had also concluded that the right to be forgotten be limited to Europe in a non-binding recommendation to the court earlier this year.
It follows an earlier 2014 judgement that first granted EU citizens the right to have listings for webpages containing information about them removed from search engine results under certain circumstances.
Google has said that since that time it has received more than 845,000 requests to remove a total of 3.3 million web addresses, with about 45% of the links ultimately getting delisted.