Sir Jony Ive, the Briton who over two decades helped turn Apple into the world's most valuable company, is leaving to set up his own venture.
Mr Ive, designer of the Mac, iPod and iPhone, leaves later this year to start a creative business called LoveFrom, with Apple as its first client.
He said: "This just seems like a natural and gentle time to make this change."
Apple boss Tim Cook said he looked forward to continuing to work with him.
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