"Yes, we are going to call our very first smart TV product 'OnePlus TV'—simple yet to-the-point—as we believe there's no other name that can best represent our value, vision and pride than naming it with our own brand," a community consultant stated on the OnePlus forums.
OnePlus also designed a logo, shown above. The logo also appears rooted in simplicity, but according to OnePlus, it was inspired by "classic geometric progression."
"With the logo design, we've followed the similar concept... The gap between the '+' and the logo edge is twice as the one between the '+' and the letter 'T', which is also twice as the one between 'T' and 'V', OnePlus explains.
There are 39 products in all, with model numbers suggesting screen size options will include 43-inch, 55-inch, 65-inch, and 75-inch. It looks like the flagship 75-inch model will be limited to the US and China, whereas the other models will be available in India as well.
It will be interesting to see what price points OnePlus targets, and what special features it brings to the table. Big screen TVs have come down in price over the past several years, with especially enticing deals to be had during the holiday shopping season.