According to Qualcomm, the new adaptive ANC (AANC for short?) aims “to deliver an improved user experience for earbuds with integrated ANC.” When Qualcomm polled customers, ANC was a highly requested feature among users. As such, Qualcomm stepped in to help deliver a consistent baseline for ANC so customers could have a solid experience.
As far as user experience goes, the goal is to make it “as seamless as possible from the moment a user takes the earbuds out of the box, with no need to conduct a fit test, self-calibration or to try out multiple sets of eartips.” This simplifies the process by which ANC is self-adjusted on a per user basis for best results.
Also, for best results, the AANC will now “support automatic adjustment to environmental conditions, by ramping down the ANC strength for quiet spaces or conversely ramping up for noisier environments.” Along with these simplifications and improvements, Qualcomm is making ANC transitions seamless as well. They want to allow users to switch between calls, video, and music without interruption to ANC.