As it pertains to the Galaxy Fold, Samsung told The Verge in an interview that it is planning to hold a separate press event for the folding handset in early April. At that time, Samsung will provide a closer look at the Galaxy Fold before it goes on sale April 26 for $1,980. To go along with that price, Samsung hinted at it being a high-end luxury launch.
"We’ll have less supply than we would of the S10 at launch, and also how it goes to market is really important to us," said Kate Beaumont, director of product, services, and commercial strategy at Samsung UK. "This is a super premium device, and we want to make sure it has a concierge-like service and experience, so it’s not going to be on display in all stores. You’re not going to see it on the stands, we want to make sure it’s a very personal experience. There will be quite intensive aftercare that goes with it as well."
This is a smart move on Samsung's part for a number of reasons. Due to its exceptionally high price tag, the Galaxy Fold may struggle to find a large audience. In that regard, it makes sense to target wealthier individuals with a luxury pitch, as opposed to simply a high-end phone that folds.
Samsung also can sidestep criticism over low sales by limiting production. To pick a figure out of the wind, let's say Samsung only sells 10,000 of these devices. That is not a lot in the grand scheme of things, but if it only produces 10,000 units to begin with, Samsung can claim to have sold out its inventory.