BBC Taster has launched a virtual reality app available for free on Android and iOS.
The app currently contains content from BBC Three and Planet Earth II, with more content expected to be added from across the BBC soon.
The BBC is aiming to put its early and experimental ideas in the hands of audiences. There will be a variety of content including animated VR, interactive 360° videos, dynamic binaural audio and branching narratives where users decide which path to follow in a story.
The first pieces of VR to be published is a trailer for the BBC Three documentary One Deadly Weekend in America, a VR experience about gun crime, and also interactive 360° content from Planet Earth II.
Controller at BBC Three Damian Kavanagh said in a press release that the BBC is exploring new technologies to tell stories that will engage its audience.
He underlined that the new VR trailer is a fantastic first step for the company: "Using virtual reality it literally puts the audience in the shoes of the victims of gun crime featured in our truly brilliant feature-length documentary, One Deadly Weekend in America. It's the first time the BBC has ever used VR in this way, and offers a whole new way to engage an audience."
BBC Taster VR was developed using technology from EEVO, a company which helps to build VR apps, so that the BBC can learn more about how its audience uses this new technology. Along with user feedback the app provides analytics and VR heat maps to highlight where users are looking when in virtual reality. BBC developers and editorial teams hope to learn more from their content in order to tailor it and refine storytelling techniques in the future.
13/03/2017: Google looks to fill VR vacancies
Google may be looking to significantly ramp up its VR and AR efforts, new job postings suggest.
The tech giant released its first major consumer VR product last year, in the form of its Daydream View headset. However, while this was more akin to a proof-of-concept than a mainstream device, recruitment efforts spotted by Road To VR have indicated that Google could be building up to releasing a mass-market VR headset.
Google has now started looking for a hardware validation manager and a technical lead product design engineer. The latter role will involve travelling to visit vendor-operated manufacturing facilities overseas, while the former partly concerns "transitioning product to mass production, and [assisting] with product sustaining efforts".
Earlier in the year, the company was spotted recruiting for roles on its VR and AR team who had "experience supporting high-volume overseas manufacturing builds" and could "lead electrical hardware development for consumer electronic products from concept into production".
While Google has yet to confirm the development of a new headset, the new hires imply that the company is looking at a much more significant investment in VR/AR technology than it has previously made - potentially a standalone VR headset, or even a successor to the original Google Glass.