Walmart Enters The Ring To Tag-Team With Microsoft On TikTok Acquisition
This entry was posted on August 27, 2020.
However, all of this buyout talk is just starting to get flat-out weird. At first, Oracle completely came out of left field, and now Walmart follows suit. In a statement to CNBC, Walmart confirmed it is in talks with Microsoft about a potential TikTok deal. Of course, the general-store giant would also be interested in making a purchase no matter what happens with Microsoft, it seems.
If Walmart were to really have a hand in the purchase of TikTok, we could possibly expect to see some changes too. Walmart explains that TikTok is important for advertising and e-commerce while benefitting users at the same time. It is possible, though, that they are only in it for the technology and brand recognition; but the ability to take advantage of a large platform cannot be entirely dismissed. We will have to see how, if at all, this plays out.
At the end of the day, a rumored Walmart-TikTok purchase could be interesting. If this were to happen, who knows what would become of TikTok in the future? It is a fun thought exercise on what could happen, no matter what.